This is a logo and typography project I worked on this Autumn for USA based yoga studio and community, yoga dear.
The deer icon is a play on 'Dear' and a nod to the wildlife in Yoga Dear's origin state Pennsylvania. The round shape symbolises something feminine, moon-like, connected and the irregularity of its shape representative of non-perfectionist attitude in authentic yoga practise.
I designed the typeface to be elegant, breathable and as welcoming and warm as the Yoga Dear community.
As part of an ongoing freelance project in 2017, these designs are amalgamations of elements in the artwork of artist Eliyah Qureshi to create compositions suitable for printing onto notebooks, stickers, wallpaper and ceramics.
Fluff Mountain and the Restless Steak
As a project at Camberwell, we were briefed to create the album cover for an invented band. Based on my interpretation of the name of the band, I explored techniques of screen printing, etching, monoprint and rubber stamp to create a design. The strongest route emerged from this mandala like bear and salmon screen print. I took inspiration from the earthy colours of Japanese Ukiyo-e woodblock prints. Likewise the vertical typography reflects the direction of reading in Japanese script.
In my free time I love to make collages. The work takes inspiration from dreams and through use of the ‘chance’ nature of the medium of collage, they aim to break free from the upfront appearance of reality. They engage with the poetry of the female body, its connection with nature and the fluidity of the female imagination.
I sell my work through Made in Arts London and have been featured and sold at Four Corners Gallery in Bethnal Green, Sept '17, The Sunny Art Centre, March '17 and The London Illustration Fair, Nov '16.
Limited edition prints available for purchasing at £35/print in SHOP
Personalised collages available for commission upon request
Keris was looking for an elegant logo that captures visitors interest when they come to her website. She wanted simplicity, a professional feel and clean lines whilst also expressing yogi happiness, peace and harmony.
I drew the lotus-like, geometric icon on Illustrator so that Keris could also have a unique shape for brand recognition with or without the accompanying text.
The colour scheme of fresh turquoise and pale yellow were chosen to be expressive of renewal and growth, themes closely associated with yoga
Meri Stewart Yoga
Corporate yoga teacher Meri Stewart prides her yoga style on being urban, edgy and modern. I designed the look and feel of her brand to be geometric and angular, like the city skyline. The project also involved a photoshoot on a London rooftop with the collaboration of Haley Garner and editing the photos to be black and white and grainy to convey this urban, edgy vibe
I work closely with the founder Natalie of Anyyogi, a platform connecting yoga teachers with students in unique spaces. The circle overlap logo represents the connection of yoga teacher and yogi in a space provided, alongside yogic connotations of moons, moving planets and the original definition of yoga as 'union'. Colour coded per area of London, these poster designs represent the fluidity of yoga through a poppy, upbeat design to represent the fun and energy of the Anyyogi tribe.
Peckham Coal Line
For a Camberwell project, the brief was to design the visual identity for the Peckham Coal Line, a highway on a disused rail line to be converted into a public park.
Whilst forming my ideas I thought about the heritage of the coal line and wanted a sense of continuity in its existence. Therefore I created this playful, geometric coal shape which then formed the basis of the identity as a whole. I enjoyed the awkwardness of the shape and I tried to get this across with the asymmetrical compositions and the stencil font that I created.