The project was to develop a visual identity for Dairylea’s new plant-based range. The concept was driven by the range name Plant Power, drawing on its cultural echo of Flower Power and the free-spirited energy of 1960s hippy festival culture. This reference helped frame the range as bold, joyful, and aligned with nature, while still feeling accessible and fun for a mainstream audience. It was especially fun to design the decorative flower elements inspired by the shape of the product.